Hi there,
As is the norm for email deliveries, we always include an unsubscription link in the footer of each delivery. This unsubscription links takes the recipient to a Campaign web application where they can manage their preferences, opt-in/out etc.
What I want to be able to do is whenever a recipient opts-out, identify the source from which they came. Specifically I want to identify the delivery that contained the unsubscription link they clicked on.
I've read the documentation related to tracking in web applications here:
I'm still not sure how to configure the delivery or web application so that I can identify the source nor do I know how I can then report on it.
Can anyone recommend an approach here?
Thanks,
Cg
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Hi,
Yep what you have is correct:
Thanks,
-Jon
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Hi,
> As is the norm for email deliveries, we always include an unsubscription link in the footer of each delivery
Not just the norm, it's the law: CAN-SPAM Act: A Compliance Guide for Business | Federal Trade Commission
To mark unsub links for tracking and reporting, add _type="optout" to the <a> element of the link.
Thanks,
-Jon
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Thanks Jon.
We have marked the opt-out links in our deliveries however a click on these links doesn't necessarily mean the user has followed through with an unsubscribe.
The link in our case takes the user to a landing page (Preference centre) where the user can then opt in/out of one or more subscriptions.
What we'd like to track (probably from the Preference centre) is:
1) The traffic source (name of the delivery) that the user came from in order to land on the preference centre.
2) The opt-ins/outs from each subscription type that followed once the user landed on the preference centre.
I was considering appending an identifier to the unsubscription link (delivery name maybe) that I could then pass back to Campaign whenever the user opts in/out of a given subscription but thought there might be some OOB tracking functionality that could achieve what is needed with less effort.
Thanks,
Cg
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Hi,
Yep what you have is correct:
Thanks,
-Jon
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Thanks Jon. Will look into what you have suggested.
Cg
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