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dataWolf
October 5, 2021
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Campaign for Mobile App

  • October 5, 2021
  • 1 reply
  • 1492 views

I want to use Adobe Campaign for mobile apps, but to my knowledge they only have push notifications and not in-app messaging.

  1. I want to learn about your experience around benefits of using Campaign compared to other tools in market, I use Swrve currently.
  2. I also wanted to take your feedback on the limitations with Campaign tool specifically for mobile apps. 

Thank you 

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Best answer by Jonathon_wodnicki

Hi,

 

The benefit of Adobe Campaign push messaging is that it's part of Adobe Campaign, i.e. you can use it as part of a complete marketing ecosystem.

 

Campaign can be integrated with Swrve via Swrve's messaging API by creating a custom channel in Campaign, so the question of whether to use Campaign for push can be better considered in terms of implementation/operational cost.

 

As far as features, Campaign is limited to:

  • Sending simple push notifications to ios/android
  • Receiving tracking data from apps directly
  • Processing subscriptions directly from app (rarely used)
  • Polling for token unsubscription directly from Apple/Google

 

Thanks,

-Jon

1 reply

Jonathon_wodnicki
Community Advisor
Jonathon_wodnickiCommunity AdvisorAccepted solution
Community Advisor
October 5, 2021

Hi,

 

The benefit of Adobe Campaign push messaging is that it's part of Adobe Campaign, i.e. you can use it as part of a complete marketing ecosystem.

 

Campaign can be integrated with Swrve via Swrve's messaging API by creating a custom channel in Campaign, so the question of whether to use Campaign for push can be better considered in terms of implementation/operational cost.

 

As far as features, Campaign is limited to:

  • Sending simple push notifications to ios/android
  • Receiving tracking data from apps directly
  • Processing subscriptions directly from app (rarely used)
  • Polling for token unsubscription directly from Apple/Google

 

Thanks,

-Jon

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