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Campaign for Mobile App

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I want to use Adobe Campaign for mobile apps, but to my knowledge they only have push notifications and not in-app messaging.

  1. I want to learn about your experience around benefits of using Campaign compared to other tools in market, I use Swrve currently.
  2. I also wanted to take your feedback on the limitations with Campaign tool specifically for mobile apps. 

Thank you 

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1 Accepted Solution

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Correct answer by
Community Advisor

Hi,

 

The benefit of Adobe Campaign push messaging is that it's part of Adobe Campaign, i.e. you can use it as part of a complete marketing ecosystem.

 

Campaign can be integrated with Swrve via Swrve's messaging API by creating a custom channel in Campaign, so the question of whether to use Campaign for push can be better considered in terms of implementation/operational cost.

 

As far as features, Campaign is limited to:

  • Sending simple push notifications to ios/android
  • Receiving tracking data from apps directly
  • Processing subscriptions directly from app (rarely used)
  • Polling for token unsubscription directly from Apple/Google

 

Thanks,

-Jon

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1 Reply

Avatar

Correct answer by
Community Advisor

Hi,

 

The benefit of Adobe Campaign push messaging is that it's part of Adobe Campaign, i.e. you can use it as part of a complete marketing ecosystem.

 

Campaign can be integrated with Swrve via Swrve's messaging API by creating a custom channel in Campaign, so the question of whether to use Campaign for push can be better considered in terms of implementation/operational cost.

 

As far as features, Campaign is limited to:

  • Sending simple push notifications to ios/android
  • Receiving tracking data from apps directly
  • Processing subscriptions directly from app (rarely used)
  • Polling for token unsubscription directly from Apple/Google

 

Thanks,

-Jon