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Correct answer by
Community Advisor

Hi,

 

The benefit of Adobe Campaign push messaging is that it's part of Adobe Campaign, i.e. you can use it as part of a complete marketing ecosystem.

 

Campaign can be integrated with Swrve via Swrve's messaging API by creating a custom channel in Campaign, so the question of whether to use Campaign for push can be better considered in terms of implementation/operational cost.

 

As far as features, Campaign is limited to:

  • Sending simple push notifications to ios/android
  • Receiving tracking data from apps directly
  • Processing subscriptions directly from app (rarely used)
  • Polling for token unsubscription directly from Apple/Google

 

Thanks,

-Jon

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