Campaign aspect improvement

[NeelamBakre]

Delivery summary report is showing 30% messages were rejected by exclusion rules.

Which aspect of campaign needs improvement ?

whether a Segmentation or Channel selection?

I found this question on internet.Stuck between above two options.What would be the right choice?

[Adhiyan · Accepted solution]

Hi Neelam,

There cannot be one specific answer to this and will depend on what are driving the exclusions.

For example in the same delivery where you see the report , you can do to the audit tab and find out the exact breakdown of the exclusions.

304 Blacklisted address () - Means users have opted out
3,586 Address in quarantine () - Means delivery has failed to these emails
14,184 Double () - duplicate email address in targeting
2,820 Control group () - targeted control population to be excluded.

So in your case it will depend on what is causing the exclusion and take action accordingly.

Please note sometimes exclusion is not a bad thing to have and act as guardrails to prevent damage to brand reputation.

Regards,

Adhiyan