Adobe Audience Manager

Hello!I am trying to help a client send mobile device ids from AAM to Appnexus. Some of Adobe's documentation was outdated and said that Appnexus can't receive mobile device ids from AAM, but I discovered through the Support team that it can. It just requires a bit of set-up. I was hoping to ask mor...

Does AAM offer the opportunity to prioritize/orchestrate segments the same way Target does? Use case is based on website behavior where various traits and segments will be created in order to identify product interest. Once product interest is identified, the trait/segment is created. Destinations c...

Hey guys,So we are about to do an integration from our first party data source. This is currently a database and we are looking at the options to get a daily integration happening with Audience Manager. My question is: What is the best way to get your first party data into Audience Manager? I am loo...

Hi everyone, our team are setting up the AAM account but still with System and Product Admin permissions (on AAM) the Tools and Admin tab are missing on the AAM UI. As you may know it is necessary to connect it with Adobe Launch and AA. Any suggestions to solve this? Thank you all.

Hi, Wanted to check if recency/frequency setup will work even if user accessing the website only in Incognito(always). Let's say, we show the content based on onboarded trait qualification and remove the user from the segment after X no.of times content view(based on analytics data captures in AA an...

Hello!First Post here, and I’m interested in your thoughts What POS API can I use to connect to retailers and not just restaurants?

Use this thread to ask any questions related to the Understanding Real-time CDP for Audience Manager Users course on Experience League. Experts are monitoring this thread to ensure your questions are answered.

  10 considerations for Responsible Customer Data Management Abstract Volatile market forces and disparate consumer privacy requirements can present daunting scenarios for the digital marketer. To keep campaigns on the right side of regulations, marketing teams need their IT counterparts to have a...

  The Future of Data Management and the Changing Environment Abstract As market forces bring change to our digital landscape, businesses need to adapt to a new reality regarding data governance, identity resolution, and how to engage prospects and pseudonymous visitors with meaningful content. To ...

Hi there, Just wondering how do I create an onboarded trait to capture a key-value pair where the value is NULL or empty? I tried doing that but AAM gives me a pop-up that says "The Value cannot be blank"  Thanks!