since ‎15-06-2020
‎01-04-2021
EPlihcik
Level 1
Orchestration of Segments
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EPlihcik

EPlihcik
- Adobe Audience Manager
Does AAM offer the opportunity to prioritize/orchestrate segments the same way Target does? Use case is based on website behavior where various traits and segments will be created in order to identify product interest. Once product interest is identified, the trait/segment is created. Destinations can include the DSP for display advertising and/or paid social. If the prospect lands on multiple product pages, how do I prioritize which ads will be served? Is it based on last touch? Is there a way ...

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How to Orchestrate Journeys that are based on Website Behavior
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EPlihcik

EPlihcik
- Adobe Campaign Standard
Im in the process of activating several journeys that are based on known users' behavior on specific product pages. When a known contact engages with the page they will then qualify for a journey. Their engagement on the page will determine where in the journey they will enter - page visit but no engagement with tools = awareness journey stage; page engagement and use of a calculator = consideration journey stage. My question is how do I orchestrate the audiences/journeys to ensure that a prospe...

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