Adobe Summit 2020 | L797 - Activation Supercharged with People-based Destinations

[TanmayMathur]

Lab Details

Learn about activation best practices and people-based destinations in Adobe Audience Manager. People-based destinations is an industry-first capability that unlocks new activation use cases. Deliver content based on CRM attributes, such as loyalty status or offline engagement with a call center or retail store, and target users who have never visited or authenticated on an online property. You can also combine offline attributes with online behavioral data in a single segment and deliver more advanced, targeted personalization.

In this lab:

• Learn the ways in which you can activate data with Audience Manager
• Deep dive into the Audience Manager people-based destinations feature
• Set your team up for success with best practices for cross-channel activation

Summit LAB Schedule

• Tuesday, March 31 | 04:30 PM - 06:00 PM

• Thursday, April 02 | 12:30 PM - 02:00 PM

Speaker(s)

Rafaat Hossain, Manager, Software Development, Adobe

Terry Chen, Senior Product Manager, Adobe

Session Length

1h 30m

Catalog Link

L797 - Activation Supercharged with People-based Destinations

Q&A

Please use this thread to ask the question related to this lab.

Don't forget to register yourself for the LAB using the catalog link above. Seats are limited!!