


CDPs, DMPs, DSPs, data lakes, and data rivers. Today’s data-driven economy has created a complex, fragmented ecosystem. Marketers and IT professionals alike must understand how and where their consumer data is stored, organized, and activated. However, the complexity of the data collected along the customer journey has led to a multitude of complimentary and competing platforms in the market. How do you know which technology is the best fit for your current and future use cases? Get help now and learn how to compare and contrast the current data ecosystem to set up your organization for success. Key takeaways:
Dan Raffe, Expert, Adobe
Jeff Berg, Marketing Manager, 3M
1h
S114 - Acronym-mageddon! Data Technologies Everywhere!
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