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Adobe Summit 2019 | S114 - Acronym-mageddon! Data Technologies Everywhere!


Level 10


Session Details

CDPs, DMPs, DSPs, data lakes, and data rivers. Today’s data-driven economy has created a complex, fragmented ecosystem. Marketers and IT professionals alike must understand how and where their consumer data is stored, organized, and activated. However, the complexity of the data collected along the customer journey has led to a multitude of complimentary and competing platforms in the market. How do you know which technology is the best fit for your current and future use cases? Get help now and learn how to compare and contrast the current data ecosystem to set up your organization for success. Key takeaways:


  • Review of the platform ecosystem that supports data-driven efforts today
  • Demystifying the offerings in the market by starting with your use cases
  • Future proofing your use cases to get the most out of your investment


Dan Raffe, Expert, Adobe

Jeff  Berg, Marketing Manager, 3M

Session Length


Catalog Link

S114 - Acronym-mageddon! Data Technologies Everywhere!




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