Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

Adobe Summit 2019 | S101 - Delivering on the Experience Promise: A DMP Roadmap Toward Maturity

Avatar

Avatar
Validate 1000
Community Manager
jantzen_belliston-Adobe
Community Manager

Likes

339 likes

Total Posts

2,331 posts

Correct Reply

819 solutions
Top badges earned
Validate 1000
Springboard
Validate 500
Validate 250
Validate 100
View profile

Avatar
Validate 1000
Community Manager
jantzen_belliston-Adobe
Community Manager

Likes

339 likes

Total Posts

2,331 posts

Correct Reply

819 solutions
Top badges earned
Validate 1000
Springboard
Validate 500
Validate 250
Validate 100
View profile
jantzen_belliston-Adobe
Community Manager

08-02-2019

Summit2018.jpg

Session Details

Transforming your marketing initiatives into an experience-based business is a journey, not a destination. However, the lack of unified data and proactive marketing tools prevents even the most-seasoned marketers from creating brands that stick. The result? Slower time to market while your brand’s identity gets lost in translation. Although the Adobe Experience Manager data management platform (DMP) has arrived (according to session S102), how can you put the technology to work for you? Successful organizations master the optimization loop of learning how to analyze, activate, and optimize audiences from a centralized, experience-focused platform. This session showcases, from soup to nuts, the advanced tools within Audience Manager to efficiently drive a customer journey at a strategic level.

 

Highlights:

  • How to put the DMP to work for you
  • A playbook for a mature DMP practice
  • Examples of in-market, advanced use cases

 

Speaker(s)

Shoaib Alam, Sr. Cloud SC, Adobe

Jae Lee, Consulting Lead for North America - Audience Manager (DMP), Adobe

 

Session Length

1h

 

Catalog Link

S101 - Delivering on the Experience Promise: A DMP Roadmap Toward Maturity

 

Recording

 

Q&A

Please use this thread to ask the question related to this session.