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Send advertising ids to AAM


Level 1

Hi there,

following use case: we would like to send advertising ids (idfa, android id) to AAM via Adjust callbacks and use them to build audiences. Are there any predefined key-value pairs to use or can we define a custom key-value pair for this? 




Thanks & best



0 Replies



Hi Julzur,


You can use "d_cid" parameter in order to send Advertising Ids like IDFA & GAID in AAM.

Syntax- d_cid=data provider ID%01user ID

Example call-


where data provider Id is Data source Id

User ID is cusotmer ID/Advertising ID

d_sid is Trait ID (if you want to qualify for an existing Trait)


You can check all supported attributes for DCS API calls in below documenation:


Thank You

Prabhat Upadhyay