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Segment who visited certain page but not another page on previous visit

michaela7702973
Level 2
Level 2

I need to build the following segment in AAM:

Repeat visitors to page A but did not browse to page B on previous visit.

 

This segment is to be used in Target for personalization.

 

I have an evar that captures new or repeat visitor. I can use it in combination with the evar that has the page name. Therefore, combining the two I can specify evar for new/repeat == repeat AND evar for pagename == Page A.

This will satisfy the first part, repeat visitors to page A.

 

The second part is the one I need help with. How can I qualify only visitors who did not browse page B in their previous visit? I looked at Recency and Frequency. Using them I can define the segment by how many times a visitor qualified for a trait and how recently. I suspect they're the key to making my segment but how?

 

EDIT: I'm pretty confident I can probably build this in Analytics. I decided to try in AAM for to avoid latency. I might be able to build it in Target also. Any advice would be appreciated.

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