[ Overlap discrepancy ]

Avatar

Avatar
Boost 1
Level 1
TimeIndicator1
Level 1

Like

1 like

Total Posts

14 posts

Correct reply

0 solutions
Top badges earned
Boost 1
Validate 1
Ignite 1
View profile

Avatar
Boost 1
Level 1
TimeIndicator1
Level 1

Like

1 like

Total Posts

14 posts

Correct reply

0 solutions
Top badges earned
Boost 1
Validate 1
Ignite 1
View profile
TimeIndicator1
Level 1

04-09-2020

Hi,

 

We seem to have low overlap against a segment in AAM.  However, when we pull insights in our ad server based on UUID, the overlap seems to be higher than what is being shown in adobe.  Does adobe segment to segment overlap takes PMR into consideration or is it just doing device based?

 

Thanks

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Ignite 10
Employee
ankitasodhi
Employee

Likes

37 likes

Total Posts

95 posts

Correct reply

36 solutions
Top badges earned
Ignite 10
Ignite 5
Ignite 3
Ignite 1
Give Back 5
View profile

Avatar
Ignite 10
Employee
ankitasodhi
Employee

Likes

37 likes

Total Posts

95 posts

Correct reply

36 solutions
Top badges earned
Ignite 10
Ignite 5
Ignite 3
Ignite 1
Give Back 5
View profile
ankitasodhi
Employee

06-09-2020

Hello @TimeIndicator1 

 

Profile Merge Rules are considered whenever we talk about segments.

 

Seeing a low overlap is generally due to less number of common UUIDs but it would need further investigation.

 

You have mentioned that in the AdServer you are seeing good amount of data/overlap however in AAM the story tells otherwise, so it would be great if we can connect via Support Channel so that we can investigate this data on both sides.

Answers (0)