Hi all! I have 2 segments A &B, overlapping around 30%. What does that exactly mean? Are these segments cannibalizing 30% each other? The more overlapping, the better targeted? meaning they are the same households/people? Hope you can help me! Thank you! Josep.

@jcivitp Please see Segment-to-Segment Overlap Report Traits with high overlap give you a targeted audience, but fewer unique visitors. Traits with low overlap can be useful to reach a larger, unique visitor set. Hope that helps!

J

jcivitp

Solved

Overlapping segments

Forum|Forum|3 years ago
March 1, 2023
1 reply
1065 views

Hi all!

I have 2 segments A &B, overlapping around 30%.

What does that exactly mean?

Are these segments cannibalizing 30% each other?
The more overlapping, the better targeted? meaning they are the same households/people?

Hope you can help me!

Thank you!

Josep.

Audience Manager

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Best answer by Tof_Jossic

@jcivitp Please see Segment-to-Segment Overlap Report

Traits with high overlap give you a targeted audience, but fewer unique visitors.
Traits with low overlap can be useful to reach a larger, unique visitor set.

Hope that helps!

Tof_Jossic

Accepted solution

Adobe Employee

@jcivitp Please see Segment-to-Segment Overlap Report

Traits with high overlap give you a targeted audience, but fewer unique visitors.
Traits with low overlap can be useful to reach a larger, unique visitor set.

Hope that helps!

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded