As we continue to mature the Audience Manager product with my organization, there was a consideration to use a Customer Data Feed (CDF) from Audience Manager into our central data lake. As I am starting my discovery and reading about CDF, I am intrigued about how best to communicate it to our stakeholders to get their support for this effort. With the additional information Audience Manager is providing for each ID (on an hourly basis) in a CDF, what are the best way to sell CDF to our stakeholders? What sort of additional business insights can they gain? Why would various IT and non-IT team be onboarding with supporting another file process?
Please feel free to share any thoughts you have on CDF....good, bad, and anything in between. I would love to hear the wide spectrum. Thanks in advance for your time!
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Hello @JL143 ,
Please find the my inline inputs below:
Regards
Ankita Sodhi
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Hello @JL143 ,
A few points:
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Thanks for providing your expertise. Some follow-up questions came to mind.
Hello @JL143 ,
Please find the my inline inputs below:
Regards
Ankita Sodhi
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