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SOLVED

Youtube ads traffic missing in adobe analytics

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Level 2

Hi All:
I set the url in youtube display ads with cid (campaign value), however, all traffic was missing and not captured by adobe.

does anyone track youtube ads? is it because youtube is redirecting the url with missing campaign value?

thanks

Jane

1 Accepted Solution

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Correct answer by
Community Advisor

Dear Jane,

Though your 'cid' parameter is available in YouTube Ads, it must be appended to your landing page so that Adobe Analytics can capture the data. You have Adobe Analytics code only on your website, so it is must the 'ecp' parameter is available when a visitor lands your page after YouTube ad click.

Thank You!

Arun

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1 Reply

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Correct answer by
Community Advisor

Dear Jane,

Though your 'cid' parameter is available in YouTube Ads, it must be appended to your landing page so that Adobe Analytics can capture the data. You have Adobe Analytics code only on your website, so it is must the 'ecp' parameter is available when a visitor lands your page after YouTube ad click.

Thank You!

Arun