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SOLVED

Why 'tracking code' in 'Natural Search' ?

panj75843567
Level 2
Level 2

Hi there,

 

Want to know why there is 'tracking code' items in 'Natural Search' like below capture:

as think that there would be 'none' item inside Natural Search'

panj75843567_0-1608613490075.png

 

1 Accepted Solution
Andrey_Osadchuk
Correct answer by
Community Advisor
Community Advisor

The tracking code persists. Those who came to the website via a tracking code may return to the website via SEO afterwards.

 

View solution in original post

3 Replies
yuhuisg
Community Advisor
Community Advisor

If I'm reading your table correctly, under "2020HQSEM_..." Campaign (which is classified from your Tracking Code), under the "Search Engines" Referrer Type, you have "Paid Search" Search Engine, and under that, you have "Natural" and "Paid" Marketing Channels.

Is that correct?

If so, then the most likely reason is that of expiries, or scope.

  • Tracking Codes normally have expire at "Week".
  • Referrer Type and Search Engine have expire at "Visit" usually, though strictly speaking, they are set every time the user enters your site from somewhere else.
  • Marketing Channels don't normally have an expiry, but are set per hit based on your Marketing Channel Processing Rules.

As you can see, given the different expiries for each dimension, you then end up with results like in your table. But your table's results still make sense. You just have to think a bit more about how the various expiries come into play.

Andrey_Osadchuk
Correct answer by
Community Advisor
Community Advisor

The tracking code persists. Those who came to the website via a tracking code may return to the website via SEO afterwards.

 

View solution in original post

jantzen_belliston-Adobe
Level 10
Level 10
Do any of the answers below answer your initial question? If so, can you select one of them as the correct answer? If none of the answers already provided answer your question, can you provide additional information to better help the community solve your question?