What is the recommended time period to let adobe analytics gather information before making an assessment of the data?

[ross_doyle]

What is the recommended time period to let adobe analytics gather information before making an assessment of the data? 

I understand that this will vary from site to site and there may be numerous factors, but is there a given amount of days/weeks/months that you should not make any judgement on the analytics? 

[TanmayMathur · Accepted solution]

Hi Ross,

The availability of data is dependent on the amount of processing your data requires and the current load on the analytics data servers. Under normal conditions 60 minutes would be a safe time frame to let the data show up in reports. I would recommend you to go through the attached data availability whitepaper to understand more about how data is reported. Let me know of you have more questions. Thanks!

Tanmay