what is the definition of Users (Mobile) and App User

Avatar

Avatar
Validate 1
Level 1
GusRubio
Level 1

Likes

0 likes

Total Posts

6 posts

Correct reply

0 solutions
Top badges earned
Validate 1
View profile

Avatar
Validate 1
Level 1
GusRubio
Level 1

Likes

0 likes

Total Posts

6 posts

Correct reply

0 solutions
Top badges earned
Validate 1
View profile
GusRubio
Level 1

03-12-2020

Hi all

 

Anyone can tell me the definition of Users (Mobile) and App User how are they counted?

I see the number, at least in our case, of Unique Visitors is the same than Users (Mobile) and App User, so I checked the definition of Unique Visitors: https://experienceleague.adobe.com/docs/analytics/components/metrics/unique-visitors.html?lang=en#un...

But, it is not clear how these metrics are counted. I'm especially curios to know how these metrics are counted if the app is the background.

I appreciate if anyone can give a definition and criteria of these metrics.

 

Cheers,

 

Gus

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Shape 25
MVP
Andrey_Osadchuk
MVP

Likes

539 likes

Total Posts

973 posts

Correct reply

266 solutions
Top badges earned
Shape 25
Bedrock
Coach
Boost 500
Affirm 250
View profile

Avatar
Shape 25
MVP
Andrey_Osadchuk
MVP

Likes

539 likes

Total Posts

973 posts

Correct reply

266 solutions
Top badges earned
Shape 25
Bedrock
Coach
Boost 500
Affirm 250
View profile
Andrey_Osadchuk
MVP

03-12-2020

App Users are Unique Visitors with App ID. In other words, if the report suite collects data only via Mobile SDK (mobile apps), these two metrics will return the same value. The difference will be when the report suite aggregates apps and web (something without app id).

 

Best wishes,
Andrey Osadchuk | Inspect Launch Implementation, Automate Classifications & Data Sources, Essential Bookmarks

Answers (0)