What happens to the data collected by Analytics?

[sud_varun]

Hello,

I am trying to evaluate Adobe Analytics (though this has been the first Analytics tool I am working on) and have the following basic questions:

1. How does Adobe Analytics make sure the data collected in their data stores remain safe and secure?

2. Can one delete or purge the data collected by Analytics?

3. What happens when an organization closes its Analytics account? Where does the data collected go then?

4. Is there a proper frame of work describing the Governance process with respect to the data collected by Analytics?

Thank you in advance.

-Varun

[Kaushalendra]

Hi Varun,

1. I am not sure how the data internally is stored, but as per my experience I have seen or heard of any security issue with the data of any of our Clients.

2. No, the data once captured can't be deleted.

3. When the contract of the company expires, the data remains stored with Adobe Analytics. But, Clients would not have access to that unless they renew the account. Before the contract ends, client can get the data transferred to them.

4. Below is an article on data collection in Analytics:

https://marketing.adobe.com/resources/help/en_US/reference/usecase_sending_data_to_sc.html

Regards,

Kaushal

[TanmayMathur · Accepted solution]

Hi Varun,

Welcome to the community!

The questions regarding data security and data collection are addressed under this article - https://marketing.adobe.com/resources/help/en_US/reference/data_collection_whitepapers.html

One cannot delete the data once collected, it can only be viewed in your reports.

Also, You can search all the information on analytics in our help guide - https://marketing.adobe.com/resources/help/en_US/reference/

Feel free to shoot further questions.

Thanks,

TM

[sud_varun]

Thank you! The whitepapers were exactly what I needed.