Visitor ID report in Adobe Analytics

[srikanths356410]

I have set up my Marketing Cloud ID service for a web property to get data about visitor ids. Where do I get the information about visitor ID's in Adobe analytics Analytics.

[PratheepArunRaj]

Dear Srikanth,

Marketing Cloud ID is not automatically populated in to Adobe Analytics Report (Through Interface, Workspace and Reportbuilder).

It is only available in Data Warehouse and Analytics Data Feed for calculation.

If you want the same to be available in reports, you need to capture the same in a Prop or eVar.

Thank You!

Arun

[srikanths356410]

Thank you, Arun. Can you please tell me how to capture this Marketing cloud visitor ID in a prop or eVar. Which is a better way to capture Prop or eVar?

[PratheepArunRaj]

Dear Srikanth,

Capturing Marketing Cloud ID in an eVar or Prop is based on the Business Requirement.

For better co-relation and sub-relation, capture it in both.

s.eVar1 = s.prop1 = s.marketingCloudVisitorID;

You should have implemented Marketing Cloud ID before using the above variable.

Thank You!

Arun

[srikanths356410]

I have implemented Marketing cloud ID service by adding it as a tool in DTM, Then i could see mid on adobe debugger. So now if i assign s.eVar1 = s.prop1 = s.marketingCloudVisitorID in global variables under same property, mid should be populated in that particular evar and sprop report right?

[PratheepArunRaj]

Yes Srikanth!

[srikanths356410]

Hey Pratheep,

I tried your way by assigning evar7 and sprop to s.marketingCloudVisitorID but my reports just populate with marketingCloudVisitorID string.

[Abhijeet_Mishra · Accepted solution]

Hi,

Please use this:

s.eVar1=s.prop1="D=mid"

Let me know in case you still don't see expected values in the report.

[srikanths356410]

Hi Abhijeet,

I used s.eVar5=s.prop5="D=mid"; in customize page code of Adobe Analytics Tool in DTM. But still, they don't get captured.

[Abhijeet_Mishra]

Hi,

You need to use that in the Global Variables section. So assign:

eVar5="D=mid" (n the eVar section)

prop5="D=mid" (in the prop section)

Customize Page Code section won't help as the script in this section are loaded right before the server call is designed and triggered.

[Gigazelle]

"D=mid" is what is referred to as a dynamic variable. Even though it doesn't technically show the value in an image request, it should still properly populate in reports.

[srikanths356410]

Thanks, Abhijeet. Your suggestion has helped me to capture visitor ID into my report.

[cathyw49544988]

I implemented this way to track the visitor ID and I got a lot of Unspecified. Does this mean that user login through incognito window?

Thanks

[PratheepArunRaj]

Dear Cathy,

Hope you have already implemented Marketing Cloud ID. If not, the above solutions wont work.

Thank You

Arun

[cathyw49544988]

Arun,

I already implemented the ID tracking. Why did you say this won't work? What should be the right way to track Visitor ID?

Thanks,

-Cathy

[PratheepArunRaj]

Dear Cathy,

I told that if you didn't implemented Marketing Cloud ID, the above solutions wont work.

If you have already implemented, can you pass me the Public URL to validate?

Thank You

Arun

[cathyw49544988]

Sorry. I see. I already implemented the Marketing cloud ID. But the issue is why I got some a lot of Unspecified value? In what kind of scenario I can not get visitor ID?

Thanks

[ChristianZ91]

The unspecified value might be coming from bot traffic.... In that case you might want to set up a segment in workspace to filter out unspecified values.