Unspecified Data in Campaign Report

[Vyom]

I am seeing "Unspecified" line item data in huge numbers. Could this be because of any existing untagged campaigns?

[shekhardhiman]

Hi there,

Thanks for reaching out to Adobe Community.

Please go though the below article and see if it helps:

https://helpx.adobe.com/analytics/kb/none-unspecified-and-unknown.html

Thanks!

[Vyom]

I read that link. None of the explanation in that link helps.

[Vyom]

This could be the answer. Please confirm!

For example:

Site total revenue= $1000 for 1 day

Campaign total revenue= $1000 for 1 day

                                   - $900 from paid Campaign alone and $100 from the Non paid campaign 

                                  - Adobe Analytics reports the non-campaign data here while we break down other metrics which has got data (It can be props /                                         eVars / events). In this case we are breaking events  (Revenue and Order)

In the Campaign report, the “Unspecified” data is a an addition of the other revenue data to arrive at the site’s entire revenue in the bottom table. Adobe Analytics do this mainly to break-down other metrics which has got the value (Orders and Revenue) but “NO CAMPAIGN DATA." 

[Vyom]

Or is the answer for "Unspecified" in Campaign report = IMPROPER Campaign tagging? I tried breaking down by visits - still I could see "Unspecified" contrary to what I explained above - breaking down by custom variables / custom metrics.

Please help on this!

[Gigazelle · Accepted solution]

The bottom line is that whatever metrics you're using, at the time at event was fired the campaign variable did not have a persisting value. This could be due to the visitor not arriving via a campaign (such as direct traffic), or it could be improper campaign tagging.

If you suspect a campaign is improperly tagged, I'd recommend pretending to be a visitor, click through the campaign, and check the debugger to make sure the campaign variable is triggered on the following page.