Tracking U-turn between Search and Content Page

[curtis_pond]

Hi there Community!

I have a business requirement to set up tracking for this flow.

1. User does a Search and clicks link to Page-A
2. User Lands on Page-A. 
3. Users spends time on Page-A
4. User returns to Search

For users who land on Page-A and then return to Search, the business wants to know how long they spent on Page-A (sometimes called Dwell Time). I think of it as a U-turn. 

I was thinking of building a flow analysis and saving as a Segment, but wondering if anyone has ideas on a better way to do this. Maybe with events and a calculated metric?
Any expertise or previous experience handling such a requirement would be greatly appreciated. Thank you much!

-Curtis

[Jennifer_Dungan · Accepted solution]

Hi, are you using Adobe Analytics or CJA?

In Adobe Analytics you might be able to leverage the getTimeBetweenEvents plugin: 

https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/plugins/gettimebetweenevent...

Or possibly the getTimeToComplete plugin:

https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/plugins/gettimetocomplete

You could also try to create a Hit based sequence looking for something like:

HIT [

    Page equals Page A

    AND

    VISIT Container [

        Page equals Search

        THEN within 1 Page View

        Page equals Page A

        THEN within 1 Page View

        Page equals Search

    ]

]

Which should bring back Page A, in visits that the user went Search > Page A > Search... but this will bring back ALL Page As within that visit, not just the ones hit in this specific sequence, and there is no way to restrict to the specific sequence.... (There is Before Sequence and After Sequence, but no Only Sequence....)

[curtis_pond]

Hey @Jennifer_Dungan . Thank you so much for the guidance. I'm using AA. Both plug-ins look promising, as does the hit-based sequence. This gives me enough information to start down the right path. I'll try these options and see what works best. 

Thanks again!

Curtis

[Jennifer_Dungan]

Good luck! Hopefully one of those options we work for you.