Tracking U-turn between Search and Content Page

Question

Hi there Community!I have a business requirement to set up tracking for this flow.User does a Search and clicks link to Page-AUser Lands on Page-A. Users spends time on Page-AUser returns to SearchFor users who land on Page-A and then return to Search, the business wants to know how long they spent on Page-A (sometimes called Dwell Time). I think of it as a U-turn.  I was thinking of building a flow analysis and saving as a Segment, but wondering if anyone has ideas on a better way to do this. Maybe with events and a calculated metric?Any expertise or previous experience handling such a requirement would be greatly appreciated. Thank you much!-Curtis

Jennifer_Dungan · Accepted Answer

Hi, are you using Adobe Analytics or CJA?

In Adobe Analytics you might be able to leverage the getTimeBetweenEvents plugin:

https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/plugins/gettimebetweenevents

Or possibly the getTimeToComplete plugin:

https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/plugins/gettimetocomplete

You could also try to create a Hit based sequence looking for something like:

HIT [

Page equals Page A

AND

VISIT Container [

Page equals Search

THEN within 1 Page View

Page equals Page A

THEN within 1 Page View

Page equals Search

]

Which should bring back Page A, in visits that the user went Search > Page A > Search... but this will bring back ALL Page As within that visit, not just the ones hit in this specific sequence, and there is no way to restrict to the specific sequence.... (There is Before Sequence and After Sequence, but no Only Sequence....)

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