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Tracking link changes


Level 2

Do you know if changing the tracking link to a hyphen instead of a tilde would break any reporting in Adobe? Thanks for your help!

4 Replies


Level 9

Hi @pauloheredia 

with tracking link you mean the custom link name? I am fairly certain that since it is being processed as strings, it does not matter whether it is a hyphen, tilde or other character.

Adobe escapes the values as needed, so the tracking payload does not break.


I would say give it a try!


Community Advisor

Yes, I agree... the only thing you should check on is if you have any segments or classifications looking for the tilde.


Community Advisor

No, it won't break it. As long as there's no space in the string, all's good!


Level 4

Hi @pauloheredia ,

There could be impact on segments/classifications already built referencing custom link values with tilde.

Apart from that - There will be two line items for each value tracked with tilde earlier and tracked with new hyphen values.

For example: (technically these are same interactions but two different values post implementation updates)
lineItem1 = "someCTA~tracked"
lineItem2 = "someCTA-tracked"