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Track search result link that was clicked (search destination page) when someone uses internal search


Level 6

I am trying to determine how to track the search result link that was clicked when someone uses the search page. I just want to capture and report the destination url so that I have a report that has the search term and the search link that was clicked or the destination page from the search term used.

Is there a method in DTM that tracks and collects the internal search link clicked or do I need to write 15 – 20 lines of code to capture the link click through a querySelectorAll and attach event listeners to each link and push it to a datalayer to be collected?

I assume DTM can do some of the heavy lifting using event and page based rules to track the link click. I know that Google Analytics tracks the search start page, search term and search destination page (page visitor saw after performing a search on the site) out-of-the-box so I assume Adobe Analytics has a similiar setup.

thanks in advance,


1 Accepted Solution


Correct answer by
Level 10
2 Replies


Level 1

I have a similar problem (being a very beginner). Basically looking for an option to see 'internal search term' and then future destination page. Goal: finding out which page is more popular based on shared terms.


I believe this can be partially done using 'flow' but that offers also a lot of data I outside of this. 


Is there any way to build a custom segment maybe? 


Thank you. 




Correct answer by
Level 10