Track google display ads

[FrancisDCon]

I need someone, anyone, to help walk me through some step by step simple processes I need to take to set up tracking for google display ads.

Goal:

Some clicks google display ad > lands on specific page on site > takes action. Which ad (tracking code) caused the action?

[Edison_Lai1]

Hello,

Actually,you can set cid on url.

ex. "your website url"?cid=google_20180313....

then you can use tracking code report on omniture.

[PratheepArunRaj]

Dear Francis,

Campaign Tracking is what you need to do. Go through the link Campaign Tracking [Inside Omniture SiteCatalyst] | Adobe Blog to set up on your own.

Thank You

Arun

[Gigazelle · Accepted solution]

give all your google display ads the same query string parameter, then give each display ad their own unique query string value. For example:

example.com?gid=display1

example.com?gid=display2

example.com?gid=display3

In Adobe Analytics, set up Paid Search Detection and set it to the query string parameter you have defined for paid search.