I need someone, anyone, to help walk me through some step by step simple processes I need to take to set up tracking for google display ads.
Goal:
Some clicks google display ad > lands on specific page on site > takes action. Which ad (tracking code) caused the action?
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give all your google display ads the same query string parameter, then give each display ad their own unique query string value. For example:
example.com?gid=display1
example.com?gid=display2
example.com?gid=display3
In Adobe Analytics, set up Paid Search Detection and set it to the query string parameter you have defined for paid search.
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Hello,
Actually,you can set cid on url.
ex. "your website url"?cid=google_20180313....
then you can use tracking code report on omniture.
Dear Francis,
Campaign Tracking is what you need to do. Go through the link Campaign Tracking [Inside Omniture SiteCatalyst] | Adobe Blog to set up on your own.
Thank You
Arun
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give all your google display ads the same query string parameter, then give each display ad their own unique query string value. For example:
example.com?gid=display1
example.com?gid=display2
example.com?gid=display3
In Adobe Analytics, set up Paid Search Detection and set it to the query string parameter you have defined for paid search.
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