The definition of Return Visits in Help document

[jaykwon]

Dear guys,

I found a definition of return visits like below and it says that it includes "non-cookied visitors."

Return Visits

Return Visits

Shows the number of visits where visit number is greater than 1 and includes non-cookied visitors.

Could anyone explain more about this? I don't understand how they can include "non-cookied visitors".

[Asheesh_Pandey · Accepted solution]

Hi Jay,

Here "non-cookied" visitor means visitors who do not accept a tracking cookie. See more details here: v15 Visits Metric Includes Non-cookie Visitors

Adobe tracks those visits with the help of query param collection method (IP Address, User Agent, Gateway IP Address). More details Fallback ID Methods

Thanks,

Asheesh