Hello veryone,
we have a problem with the total number of data.
Only if I mark the numbers and then select as "Run selected Elements", then the sum of the numbers is correct.
Why is data not correct ?
Solved! Go to Solution.
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Hi there,
This is because of duplication. If you visitor arrives on Paid Search, then leaves the site and looks for a discount code, returning shortly after via an affiliate site they will have only had 1 visit, however their visit will have had 2 marketing channels.
I suspect if you look at the visits metrics against the day/week in question it will show 648k.
Thanks
Dave
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Hi there,
This is because of duplication. If you visitor arrives on Paid Search, then leaves the site and looks for a discount code, returning shortly after via an affiliate site they will have only had 1 visit, however their visit will have had 2 marketing channels.
I suspect if you look at the visits metrics against the day/week in question it will show 648k.
Thanks
Dave
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I suspected it, thank you so much for the confirmation.
Best Regards
Vitali
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This is a key difference between the Adobe and Google platforms, within GA the presence of a new UTM parameter instantiates a new visit- which is not true in Adobe.
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Thank you so much for the good information.
and what's better now?
Adobe?
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