If you are implementing in 2022... 1)Prop's aren't that useful any more.
99% of what they do can now be done with eVars which are superior (in
99% of situations). 2)As @VaniBhemarasetty has mentioned - understand
evars. How they work, expirary, serialisation and merchandising.Evars
are so important. 3)Once you have your BRD and SDR, I would work with
your product team to ensure your data layer can pass as much as possible
with as little calcuation being done by Launch as possible. This will
also...