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Structure of data layer: Advantages and disadvantages


Level 5

Hi everyone!

Our current data layer is a single object. I've seen the approach of a data layer comprised of a top level object with other objects nested inside.

For comparison, our current page name property is accessed using dataLayer.pageName but in the nested approach it would be something like

I was wondering what the advantages are of this nested approach for marketeers, developers, and from a configuration perspective? Conversely what are the challenges? Our current data layer works quite well so I don't want to pursue a big change if the costs outweigh the benefits.

1 Reply


Level 5

If your current data layer works for you - then keep using it.  Many people use the array approach because it aligned with the WC3 recommendations.