Segment Creation
I see that you have another question about segments, I'll answer this one too because it seems to be a bit different than your other question. For this particular case you want an order where there are two products. You would need a hit level segment with three conditions, one insisting an order exists, then the presence of the product you want and the absence of the product. So "product equals X" means that they ordered the product you want to know about. Also including "product does not equal X" means that there has to be a second product, and it can't be X (it can be literally any other product). Then the order exists just means that both of these happen in the same hit as an order existing.
Just want to call out first, my suggestion for the second piece is "product does not equal X", as in the same product as the first condition. Having different products in the equals and not equals conditions would give very different results than having the same product in both.
@Jennifer_Dungan wrote:
Hit
Product equals X
AND
Product does not equals Y
And
Online Order exists
For your followup:
@Reshu wrote:
Hey.. thanks a lot..
However, below segments comes with Visit becoz it happens in 1 visit .
If you need this at a visit level, put all three conditions in a hit container, so that they are all still happening at the same time, then put the hit container in a visit level segment.
@Reshu wrote:
Customer who has purchased a specific (X) product previously, what other article have they purchased before and after buying the specific product (X)- Pls suggest on segment creation
And for the second question, this one does definitely get a bit more complicated. Here you would need to be using sequential segments. For the question: what products did people buy before buying X
Visitor (or Visit, depending on if you want the same visit or just the same person)
Order exists
Then
Hit
Order exists
Product = X
You would also need to set your include to "only before sequence." That will include all of the hits up until the sequence in your sequential segment takes place. If someone bought product X more than once, it would include everything up until the last time they buy that product. I would definitely recommend checking out the documentation on sequential segments (linked below) to understand the logic a bit, so you can tailor it to give you what you need (or as close as possible because the segment logic does have some limitations).
There's essentially two ways to make a segment that doesn't include a particular product, and depending on what you want it to return will decide which method you use. I'll start by saying, you have to identify a specific product (or products) in the segment.
First, if you want to return a hit that contains something other than the product in question (whether or not the product is also present)
"Product does not equal X"
Doing this at a hit level will return any hit that contains a product that is not X. Now, if a hit contains two products (X and Y), it will still return that hit, because the "not X" condition is met, so it will return the whole hit. An example of this would be if someone places an order and buys more than one product.
Second, if you want to exclude any hit that contains the product, regardless of what else is in it.
"Product equals X" inside of an Exclude container
Doing this will exclude any hit that contains X product, regardless of what else is in the hit. So take our example of an order with two products, X and Y. That hit would not be included here because of the presence of X (so it can possibly undercount other products).
