Revenue getting associated to 'unspecified' bucket in...

[Smukherjee]

Hi, 

We have adobe analytics linked to our email channel. We are seeing 50% of our revenue be associated with 'unspecified' campaign instead of real campaigns. Has anyone faced this? 

[Ishan_Sinha_]

Could you please check the expiration of the Tracking Code variable in the report suite settings? Perhaps there are many Hits where revenue is fired in the product string along with a purchase event without any Tracking Code value (persisting).

[Smukherjee]

It is set to a week which is the default

[Smukherjee]

We are using utm parameters to report the campaign in Analytics. That is used in a conversion variable and is set to expire on visit.

[Khurshid_Alam · Accepted solution]

It will also help to validate if Campaign variable is being set every time. Also, if the visit is not breaking during the session.  

[Smukherjee]

How do I check if campaign variable is being set every time? We suspect visit is breaking when the user moves from the website to the ecommerce site. Is there a way to fix that?

[jeff_bloomer]

@Smukherjee - Your suspicion may be correct if you have any kind of redirects handling the transition from one site to another. We had similar issues a long time ago when we were taking our users from our base domain over to the ecommerce site. If the domain is different, that will also cause you problems, because of third-party cookie issues. Does any of this sound like what's happening on your end?

[Smukherjee]

@jeff_bloomer - Yes, we are moving from domain to our ecommerce site so I suspect we are facing exactly that. How did you guys solve it?

[jeff_bloomer]

@Smukherjee- I need to get some clarification. Are you saying your root domain is different on your eCommerce site?

Example

Home Site: www.domain1.com (this would be your home site)

Ecommerce Site: www.domain2.com

Or is is the ecommerce site a subdomain like ecommerce.domain.com?  

What I'm trying to understand is, where are your users "landing" upon interacting with the campaign tracking code?

[Khurshid_Alam]

To answer how to check Campaign is set everytime it is expected, you would need to check the server call sent to Adobe servers in the Network tab.

[cwjg]

@jeff_bloomer I work with @Smukherjee and our website is for example abc.com and our ecommerce site is store.abc.com (subdomain).

[jeff_bloomer]

@cwjg- Thanks for the clarification. With this in mind, I would recommend that you review your redirect script going from abc.com to store.abc.com. We had to ask our developers to persist the campaign ID from one URL to the other when the user crossed to the other site. I also recommend reviewing Adobe's documentation for cross-domain tracking.  Hope that helps!

[jantzen_b]

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