Report for journey of a a customer

[AEPAA]

Hi everyone,

                      Can anyone tell me which visualisation can be used to check a journey of a customer . For example from a campaign to purchase.

[abhinavbalooni · Accepted solution]

Hey @AEPAA 

You can use a fallout report to check the drop outs on different stages in a purchase funnel.

https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout/...

You can also look at flow report which would give you the different paths users take on your site before converting.

https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/flow/cre...

Cheers,

Abhinav

[Jennifer_Dungan]

Yes, the visualizations mentioned by @AEPAA will show you the pages / touchpoints in order... the flow, you will show all steps, but then you will also likely have to likely increase the number of columns to catch all flows (depending on how in depth and how people are using your site).

The Fallout report will be based on steps that you curate... so maybe something like "Product Page" > "Add to Cart" > "Cart Page" > "Initiate Checkout" > "Order Success"  (it won't show all the in-between pages, or variations that a user takes, but it will show these specific steps in the order you dictate... but note, if there are ways to bypass steps in the flow, those users won't make it to the end... like if there is a quick "Initiate Checkout" option without having to view the "Cart Page", then you might want to leave out that particular step).

Another, more "manual option" could be to look at "Hit Depth" against the pages hit within your campaign (if you campaign attribution goes beyond a single visit, you would also want to look at Visit Number). This sort of deep dive might be better suited for outside of Workspace, where you could look at the data in a flattened model (rather than a series of dimension breakdowns), but I think it may be something to consider if you need full a full pathing report, your users are doing complex flows that are too much for a Flow visualization to cover. (or maybe you just need to see X pages back from an order, rather than the full flow which the Flow diagram should be able to handle.