Pageview vs visits metrics

The report you created is not accurate because it is using visit and hit data. Visit and hit data are not accurate measures of time spent on a page because they do not take into account how long a user spends on a page before they click on a link or close the window.

To get an accurate measure of time spent on a page, you should use the "Time on Page" metric in Adobe Analytics. This metric measures the amount of time a user spends on a page before they take any other action, such as clicking on a link or closing the window.

Here are some best practices for using the "Time on Page" metric:

• Use the "Time on Page" metric to compare different pages on your website. This will help you to identify which pages are engaging your users and which pages need improvement.
• Use the "Time on Page" metric to track changes to your website over time. This will help you to see if your changes are having a positive or negative impact on user engagement.
• Use the "Time on Page" metric to set goals for your website. For example, you might set a goal of having users spend at least 30 seconds on each page.

Here are some additional tips for using Adobe Analytics:

• Use the "Advanced Segment Editor" to create custom segments of users. This will allow you to drill down into your data and get more insights into how different types of users are interacting with your website.
• Use the "Data Visualization" tools to create custom reports and dashboards. This will help you to share your data with others and make it easier to understand.
• Use the "Reporting API" to automate your reporting tasks. This will save you time and allow you to focus on more important things.

I hope this helps!