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Measure the number of page views before an internal search is made

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Level 1

Hi,

 

I am trying to determine the average number of PVs a visitor makes on my site BEFORE invoking the internal search. Does anyone have experience in answering this question using Analytics? 

1 Reply

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Community Advisor and Adobe Champion

Does this need to be "Visitor Level"? Or within a Visit?

 

If you are looking at Visitor, this could be a very large number because it will include all the visits that the user didn't even perform a search (plus, if the user did multiple searches, I don't know if there is a proper way to only include since the last search, or at least it won't be easy)

 

In both cases though, this would require a sequential segment.

 

But there will be variations depending on how you record a "search being made"... if you have an event on an action (search submit form) vs identifying a search by landing on a search results page.... I have both, so I am going to add some extra logic to my example to make sure that the segment does bring back extra data)

 

VISIT  (Only Before Sequence)

    [HIT level Container]

        Page Views exists

        AND

        Page Type (prop/eVar) does not equal search

    [Container End]

    THEN within 1 hit

    Search Performed (event) exists

 

 

Essentially, I am looking for any non-search page view followed directly by a "search performed" event, and only looking at traffic with a visit up until this sequence (please note that the Only Before Sequence is a bit odd.. it's not really before it's before and including the sequence)

 

 

If you don't have a "Search Performed" event, you should be able to do a modified:

 

VISIT  (Only Before Sequence)

    [HIT level Container]

        Page Views exists

        AND

        Page Type (prop/eVar) does not equal search

    [Container End]

    THEN within 1 page view

    Page Type (prop/eVar) equals search