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Marketo data integrated with Adobe Analytics

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Level 2

Hello,

I am looking to start integrating Marketo data with Adobe Analytics and I am struggling to understand the Adobe API endpoints.  None of the API 2.0 documentation seems to work for what I am trying to integrate from Marketo.  Are there other ways of doing this within Adobe's rich set of tools?

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Correct answer by
Employee Advisor

Could you please share more details what data you want to share with Analytics ? 

 

If you are looking to export Marketo audiences/lists to Analytics then you can refer to the following doc- https://docs.marketo.com/display/public/DOCS/Send+a+List+to+Adobe+Experience+Cloud 

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3 Replies

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Correct answer by
Employee Advisor

Could you please share more details what data you want to share with Analytics ? 

 

If you are looking to export Marketo audiences/lists to Analytics then you can refer to the following doc- https://docs.marketo.com/display/public/DOCS/Send+a+List+to+Adobe+Experience+Cloud 

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Level 2

This will help, but what I am really looking for is the metrics associated with emails.  Sent, opened, bounced, and clicked numbers from Marketo broken down by email.  Can these be integrated within Adobe workspace?

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Level 2

We just launched our integration at Summit this year that handles this. 

 

There is a free-tier available to send campaign metrics into workspace as long as you have an evar to store email campaign names. You can set it up in 1 day.

 

Check out our site to learn more. Or feel free to DM me with any other questions.