Marketing Channel Processing Rule Setup - Please Verify

[prathiv23]

Hi Guys,

I've followed the below steps for Marketing Channel Processing Rules setup.

Kindly review the below steps.

1. Click on Admin --> Report Suites
2. Selected the 'report suite id' for creating marketing channel
3. Edit Settings --> Marketing Channels --> Marketing Channel Manager
4. Name the channel as below

5. Clicked on Related Links and configured rules for the below URLs as:

http://www.mysite.com/?utm_source=google&utm_medium=ppc&utm_campaign=motor_2018

http://www.mysite.com/?utm_source=RTB&utm_medium=display&utm_campaign=motor_remarketing&utm_content=...

http://www.mysite.com/?utm_source=CRM&utm_medium=email&utm_campaign=motor&utm_content=winback

PPC - Processing Rules:

Email - Processing Rules:

Display - Processing Rules:

[Urs_Boller]

you can use whatever parameter you like! it's just a matter of your implementation.

but: I recommend either stick to the utm-parameters (because a lot of people know them and a lot of 3rd party publishers work with them) or ho with the Adobe "cid" parameter. It's completely up to you what you decide to implement.

[prathiv23]

Sure ursulab50161321​. Will implement using d_ parameter. Thanks for your inputs :-)

[Pablo_Childe]

I can second this recommendation by ursboller.

Add to it the ability to do SAINT associations and imagine converting a URL with 10 UTM parameters, to just one! Then be able to report on any Associated hierarchies(UTM like parameter) and even be able to make adjustments post data capture...

[prathiv23]

Hi ursulab50161321​

The following Adobe Analytics parameters has been set in Processing Rules. (refer attached screenshot)

Please review the below setup for Social Networks - Processing Rules

• d_src = ig ; fb
• d_placement = Facebook_Desktop_Feed ; Facebook_Mobile_Feed ;
• d_creative = creative id e.g 1528752458754
• d_adgroup = Facebook - Rest of Europe
• d_campaign = Sign Up - week11

Thanks,

PV

[Urs_Boller]

do you still face a problem? the rule looks good as far as I can see out of the screenshot.

[prathiv23]

ursulab50161321, pabloc82923542  

Yes, unfortunately there is 'unspecified' value getting reported under Social Networks under Marketing Channel Overview report :-(

[Urs_Boller]

are you sure those visitors are really coming from social? can you send a screenshot how your reporting looks like, especially what metrics you are using?

[prathiv23]

I have modified the Rules into 2 -

1. Rule 1 - This will have condition with Query Parameter - Exists
2. Rule 2 - This will have 'Referring Root Domain' - Equals

I believe this might solve this 'unspecified' data issue.

[Urs_Boller]

looks great! and yes, for all cases where users come from a social network (without query params) you need the second rule

[prathiv23]

But unfortunately no data (after 24 hrs) reported under Marketing Channel - Overview report.

Did I miss any steps in processing rules ? :-(

Thanks,

PV

[Urs_Boller]

this is strange - I assumed it would work...

can you please provide the following information so we can have a closer look at:

- original URL and Referrer you would expect the user to come to your side

- processing rules that might affect the data

- marketing channel classification rules both conditions and "details set to" code...

[prathiv23]

Issue was dot (.) added in internel URL filter causing no channels reported under Marketing Channel report.

We have removed the dot (.) from internel URL filter.

Now, we can notice data is flowing now :-)

Thanks ursulab50161321​ for your help.

Cheers,

PV