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SOLVED

Marketing Channel Detail "None"

TKP_JHPS
Level 1
Level 1

After creating the Marketing Channel Processing Rule for the marketing channels the value "None" is conspicuously high in all channels. How can I rate this? Is there a configuration error? We are using AMO for our performance marketing. Additionally we are using UTMs-Rules (utm_source) for other channels in this rule set.

Analytics Values:

1825742_pastedImage_1.png

Processing Rules (Paid Search):

1825743_pastedImage_2.png

1 Accepted Solution
Asheesh_Pandey
Correct answer by
Community Advisor
Community Advisor
  1. Ensure that your Advertising Cloud and Advertising Analytics integrations is enabled.
  2. Not sure why you using exclamation mark ! after "AL", looks it is causing an issue to execute rule correctly hence your attribution is going in "None"

Solve:

I will make sure to create independent rules to following:

"AMO ID" starts with "AL" for Search (paid search)

"AMO ID" starts with "AC" for Display (paid)

"AMO ID" starts with "AO" for Social (paid)

Thanks!

Asheesh

View solution in original post

2 Replies
Asheesh_Pandey
Correct answer by
Community Advisor
Community Advisor
  1. Ensure that your Advertising Cloud and Advertising Analytics integrations is enabled.
  2. Not sure why you using exclamation mark ! after "AL", looks it is causing an issue to execute rule correctly hence your attribution is going in "None"

Solve:

I will make sure to create independent rules to following:

"AMO ID" starts with "AL" for Search (paid search)

"AMO ID" starts with "AC" for Display (paid)

"AMO ID" starts with "AO" for Social (paid)

Thanks!

Asheesh

View solution in original post