Marketing Channel Detail not set on virtual page views | Adobe Higher Education
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C
Carolin_TÜVSÜD
Level 2
December 19, 2023
解決済み

Marketing Channel Detail not set on virtual page views

  • December 19, 2023
  • 1 の返信
  • 2445 ビュー

We currently run the following set of rules:

1. Standard Variables are set, including s.campaign

2. If virtual page view event is pushed to the dataLayer, additional variables are set

3. s.t() beacon gets send

 

What I see in my data is that the visit is correctly attributed for both Marketing Channel and Marketing Channel Detail (=s.campaign), but the virtual page views within the visit get Marketing Channel Detail "None". Interestingly, s.campaign seems to be available in the virtual page views and I also see "Marketing Channel Instances". (see attached screenshot)

 

My expectation would be that everything happening within a visit (30 minutes time frame) should have the last known Marketing Channel AND Marketing Channel Detail.

 

What can be reasons why the latter might change during a visit? And even if it changes, why would the simple rule Marketing Channel Detail = s.campaign result in "none" when s.campaign is available?

    このトピックへの返信は締め切られました。
    ベストアンサー Jennifer_Dungan

    Oh, is the whole site an SPA? Or just those pages?

    Regardless, your developers should be updating the URL of the site on each page, the UTMs shouldn't remain on the next page, and the path of the URL and Browser History should be updated...

     

    If they don't do that, then the normal site navigation doesn't work:

    • Browser back and forward buttons won't navigate the site, even if you are 20 pages in, using back will take you right out of the site
    • Bookmarking pages won't work, the user tries to bookmark Page E but instead will bookmark the entry page Page A
    • This is bad for SEO and for Accessibility

     

    Unless I am misunderstanding.. but it sounds like the way the SPA is designed is a fundamental hurdle right now... 

     

     

     


    Oh, one more thought... if this is just a small inset SPA in a larger transitional website.. let's say a purchase flow:

     

    www.domain.com/purchase

     

    Where this actually represents multiple pages in the flow... a selection, a make payment and a purchase complete (for instance)

     

    In this case, the URL technically doesn't need to be updated, since the user should never be trying to load the second or third step directly..

     

    But a trick here is to have one rule for actual "Page Loads", and a separate rule for the virtual page progression..  on these separate rules, you can modify the the URL to not include the UTMs (strip them), not track s.campaign at all (let the attribution do its thing), and you can modify a few other things into these "virtual page loads" for these specific pages....

    1 の返信

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    December 19, 2023

    Can you show us your Marketing Channel Management, or at least confirm that you aren't overriding your Marketing Channels in subsequent hits in your visit?

    C
    Carolin_TÜVSÜD作成者
    Level 2
    December 20, 2023

    Hello Jennifer,

    thank you for taking the time.

     

    The Marketing Channel stays "Display" throughout the Visit. The processing rule for Display is either an eVar with the full URL contains "display" or s.campaign contains "display". Only the Marketing Channel Details are missing from the virtual page view hits. Interestingly, when I look at the metric "exits" Marketing Channel Detail is correctly attributed. I would take that as an indicator that the original marketing information is not overruled.

     

    I have also looked at this discussion in detail but I am looking at events that happen within one visit exclusively, so expiration should not interfer. We set s.campaign = s.getValOnce(campaign, 's_campaign', 0); with the data element "Campaign" refering to utm parameters.

     

    My understanding was that Adobe stitches all events in one visit to the last known Marketing Channel and I do not understand why that would not be the case for Marketing Channel Detail as well. 

     

     

     

     

     

    C
    Carolin_TÜVSÜD作成者
    Level 2
    December 22, 2023

    My understanding was that Adobe stitches all events in one visit to the last known Marketing Channel and I do not understand why that would not be the case for Marketing Channel Detail as well. 

    Technically that's not correct, there can be multiple Marketing Channels within the same visit... if I come to the Site from a Paid Search, then 5 mins later open a Marketing Email, I will have Paid Search for the first few pages of my visit, then Marketing Email for the rest... all in the same Visit. However, the Marketing Channel and Marketing Channel Details should be in "lock-step" with one another.

     

    It sounds like you have a bit of a mix between traditional site and some in-set SPA pages? In theory, this shouldn't cause issues, but this is a delicate balance and there are lots of potential impacts.

     

    I think the first thing is to actually dig into the tracking that occurs as the user transitions between the sections of your sites.... usually the "Show Post-Processed Data" in the Experience Debugger will show this, right now it's not working for me on my sites.. it seems to be stuck infinitely loading..  you can try on your side and see if you have better luck...

     

    What is happening may require a deep dive into your tracking and your rules to really understand what is happening


    Almost there...

    I think the problem comes from the combination of s.campaign being set as s.getValOnce and our Marketing Channel Processing Rules relaying on the URL parameters.

     

    On entry the URL contains utm parameter. S.campaign is set correctly and saved to a session cookie. Marketing Channel Processing Rules identify the channel thanks to the utm parameters and Marketing Channel Detail is set as s.campaign.

     

    On virtual page view or reload on this initial URL, there are still utm parameters present in the URL. Based on s.getValOnce the campaign information from the URL is compared with the information from the session campaign cookie. To prevent identical campaign information from being recorded multiple times in the same session, s.campaign is not set again. For this second page view s.campaign is undefined!

     

    The second page view runs through the Marketing Channel Processing Rules again and based on the still present UTM parameters the second page view is attributed to the same Marketing Channel as the first page view. Marketing Channel Detail is set as s.campaign which at this moment is undefined -> "None"!?

     

    Domain.com/utm_source=google&utm_medium=search

     

    1st page view

    s.campaign based on URL = google|search

    s.campaign cookie = google|search

    final s.campaign = google|search

    Marketing Channel based on URL= Paid Search

    Marketing Channel Detail based on s.campaign = google|search

     

    Reload or Virtual Page View

    s.campaign based on URL = google|search

    s.campaign cookie = google|search

    final s.campaign = undefined, because of s.getValOnce

    Marketing Channel based on URL = Paid Search

    Marketing Channel Detail based on s.campaign = NONE

     

    My takeaway from this would be that on SPAs s.getValOnce should not be used. I wonder if I'm missing something obvious here, as I cannot find any articles or best practices on this and I would think I’m not the first person to run into this problem.

     

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