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Marketing Channel By Entry Pages

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Level 1

We are seeking to understand the visit behavior of each marketing channel by entry pages. However, when breaking down for example “Direct” only 40% of the visits from Direct are attributed to an entry page, the other 60% of the visits are lost. Why is this?

3 Replies

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Community Advisor and Adobe Champion

Hi,
Can you please confirm that you have this set up of report where you are looking at Entry Page with Entries dimension?

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Level 1

Hi, I confirm.

davidpe2_0-1729719805846.png

 

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Community Advisor and Adobe Champion

Hi @davidpe2 ,

In my report I have more. Btw, do you see any instance of low-traffic? Could be that lot of your pages are getting bucketed as low-traffic and not showing up in reports? You can try running data warehouse report to match it?