I am trying to understand how marketing channels and attribution work in Adobe Analytics. I have attached an example screenshot below.
What I am trying to understand is:
1. Why does SEO has 14 form completions (30 day attribution window) with 15 visits?
2. The first tracking code has 299 visits but 0 lead participation. There should be at least one participant because this campaign was targeting our existing clients and their lookalike audiences.
Here, you have a few different considerations going on which could be contributing to the numbers you are seeing.
Here is some additional information on attribution and participation if you have already reviewed it:
Thanks for the reply.
1, The URL is the landing page. The reason why there are form completions being recorded down is because I'm using Participation as the attribution model.
2. What would you look for when investigating the tracking code setup?
Makes sense on #1.
For #2 I'd look at the logic to set SEO. I'm not sure if you are doing that in the data collection code or more through the Marketing Channels setup in the Admin console. It's possible that the SEO value could be getting set subsequent to users coming to the site and that could account for what you are seeing.
Best of luck!
Thanks for helping out. I`ll check on our data collection code and marketing channel setup and see what's going on there.