Internal search term report

[Soo1]

Hi, just wondering the flow of the internal search report.

Is it possible to know what products customer purchased after search the specific term? What dimention/segment should I used? 

Thank you!

[Ishan_Sinha_ · Accepted solution]

Yes, @Soo1 .

If the evar is set to persist beyond Hit (preferably Visit) and the allocation setting is chosen to "Most Recent", the evar can be broken by Product variable. That report should tell us which internal search term was used to finally purchase a product.

Thanks!

[Soo1]

Hi I used "Product" dimension under the Internal Search Term (eVar19) but looks like the products are not really relevant to keywords. How do I understand the logic and flow? What products people purchased after search certain terms? Any example reports you have on it? Thanks!

[kainth]

Hi @Soo1 ,

Yes, it is possible to find which product the visitor has purchased after searching for a specific keyword. My suggestion will be to use a merchandising eVar with the allocation as "most recent (last)" & expiration after purchase. For more information on the merchandising eVars you can refer to the below documentation link.

Link: https://docs.adobe.com/content/help/en/analytics/components/dimensions/evar-merchandising.html

Hope this helps.

Regards,

Abhinav 

[Soo1]

Thank you!