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SOLVED

Impressions

sharonkim12
Level 2
Level 2

What is the best way to track impressions in Adobe Analytics?

1 Accepted Solution
Rydal_Williams
Correct answer by
Level 4
Level 4

Event is fine but you will need another variable to be able to define which ad was clicked on by ad name or campaign name or something of that nature. If you have a small number of ad then yes you could just use a unique event for each but I wouldn't recommend it.

View solution in original post

6 Replies
sharonkim12
Level 2
Level 2

Yes, but internal ads. But also in general, e.g., if there's a particular module we are using to send visitors to different sections of the site, etc.

sharonkim12
Level 2
Level 2

I'm thinking via an event but wanted to check if a better methodology. Don't want to use sProps or eVars as don't want to skew total page views, visits, etc. Or am I thinking this wrong?

Rydal_Williams
Correct answer by
Level 4
Level 4

Event is fine but you will need another variable to be able to define which ad was clicked on by ad name or campaign name or something of that nature. If you have a small number of ad then yes you could just use a unique event for each but I wouldn't recommend it.

View solution in original post

sharonkim12
Level 2
Level 2

Am I not thinking everything out and there is a better way?