What would you recommend then?

Am I not thinking everything out and there is a better way?

I'm thinking via an event but wanted to check if a better methodology. Don't want to use sProps or eVars as don't want to skew total page views, visits, etc. Or am I thinking this wrong?

Yes, but internal ads. But also in general, e.g., if there's a particular module we are using to send visitors to different sections of the site, etc.

Yes...I thought about the 2 analytics tools (separate report suite). But not sure about the current data layer if there is much of one, if that makes sense. Is it possible to continue collecting current data while "jiggering" the data layer to one that meets our needs? Haven't worked much with the technical side of all this so apologies if I am not making sense in asking my questions.As for Launch, I am to implement the site in the same process as another colleague who is implementing on a new r...