I've questioned about the usage of UniqueID

[SangHwan]

Hi guys.

first of all, I'm a marketing manager and have no backend knowledge at all.

one of our IT guy asked me that 

DO WE NEED TO KEEP UNIQUEID FOR CUSTOMER ANALYTICS?

When we stop keeping this data as a key measure to analytic function,

what potentially happens?

Thank you. 

[PratheepArunRaj · Accepted solution]

Dear SangHwan,

Keeping Unique ID in Adobe Analytics or in your Database. Adobe by default would capture Visitor ID and store it in Datawarehouse. If you want to keep it for your use, you can do it based on your requirement.

Thank You, Arun.

[jantzen_b]

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