We recently changed cookie from Onetrust to Transcend and I noticed there is almost 60% drop in traffic in Adobe Analytics after implementation. When I checked Google Analytics, there is not huge drop as in Adobe analytics. What can be the reason for this?
Is the implementation done via Adobe Data Collection (Launch)? If so it may be that the traffic in Adobe is a result of the implementation while Google Analytics is not impacted and have continued to track users despite their banner choice.
Is it possible that the code did not apply the restrictions based on the users selections for GA?
If the implementation is accurate - where the restrictions are applied to both GA and AA - you should be seeing similar drop off in traffic with some margins or error but not 60% drop in one vs. the other.
