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HOW TO TRACK URL with UTMs

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Level 4

Hello,

 

I want to track urls with UTMs in adobe. How can it be done? For example:

https://www.trainingsql.com?utm_source=Website&utm_term=Promo

 

What I have in the system is I do have the classification set up for the UTM links like below that appear with CID codes

https://www.trainingsql.com/loops?source=Media&detail=Google_Ads&cid=med-gos-lop-021422

 

But not sure about the UTM URLs like the first one.

Thanks

2 Replies

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Community Advisor

It's not much different... but what you do will depend on your processing rules and other factors like that, stuff we don't know about your implementation.

 

First, I assume you are using Adobe Launch...

 

You can create Data Elements to pick up the different UTM parameters

Jennifer_Dungan_0-1660085301131.png

 

Create a Data Element for each UTM.

 

For your example, you will end up with "Website" in your "UTM Source" data element, and "Promo" in your "UTM Term" data element... You may have other optional UTMs....

 

Depending on how you have configured your Campaign Tracking, you may need to create a new Custom Code data element to combine what you pick up from CID vs UTMs, creating a consolidate final format... what happens if you end up with a URL like 

 

https://www.trainingsql.com?utm_source=Website&utm_term=Promo&cid=web-promo-3424

Which takes priority? Your CID? Or your UTMs?

Those are questions only you can answer (and you may require a developer to help you with the Javascript code to configure out the final values that you want to pass to Adobe....

 

What if you only have a UTM_Source, but nothing else... your CID is expecting a certain format that you haven't got data for? 

 

Basically, you can collect any query string values, and pass what you need to your Campaign tracking... some may require more effort and coding than others.. but ultimately, how you choose to process it and what priority those values get is up to you.

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Community Advisor

There are lots of 3rd party articles that already answer this question.

Here are some links when searching for "adobe analytics utm" in Bing: https://www.bing.com/search?q=adobe+analytics+utm