How to track Chat GPT / Bard and all these AI searches

[Ying_Liu]

Random Friday question, when users use Chat GPT / Bard and found some answers through these AI tools, how to you track these web traffic / interactions in Adobe Analytics?

I presume we can only see web traffic unless they click on the sources and land on your website, correct?

[Josh__Stephens · Accepted solution]

I'd assume that you're right, there wouldn't be a hit unless the result is clicked on.  It'd be interesting to know what happens in cases like this where a preview is displayed.  Perhaps that appears as a hit as a bot generates a preview?

[Ying_Liu]

Thanks Josh. I was doing some reading and found a handy article for GA users https://omisido.com/how-to-track-ai-traffic-in-ga4/

I built a segment in AA with the same logic, pretty small amout of click-through traffic 

I presume it's just a matter of time that leadership start to ask "hey how much AI traffic did we get this month?" 😉 

[dwang1109]

Hi Ying_Liu - I'm also looking to implement the same thing. Looks like it's been about a year since you set this up. Any increases in data that you're seeing? Also, did you add any additional sources since you created it? Thank you!