How to implement google ads without adobe launch extension

[reddy_y-11]

Hi @All ,

How to implement google ads without adobe launch extension, can you please help me with steps.

Thanks

[leocwlau]

One of the best parts of Adobe Launch is the extension, it is strongly suggested to use. For google ads, you can try gtag extension by Acronym, https://docs.acronym.com/analytics/adobe-launch/gtag.

If no extension is insisted, you can use the custom code action to paste the google ads tag directly.

[yuhuisg · Accepted solution]

Google maintains help pages for how to implement. I believe that in the Google Ads UI where you create your conversion tags, there are links to those help pages.

If you're using custom code in Adobe Launch, then you'll have to add the Google Ads code as a custom code action in a Library Loaded rule.

If you're not using Adobe Launch at all, then your developers will have to add the code into the HTML of the web pages.